Montserrat Packaging and Branding | Celestial Moon
At Celestial Moon, we believe in the power of tradition to bring people together—across generations, cultures, and continents. Designed as a bridge between East and West, each mooncake is crafted with care and elegance, blending traditional symbolism with contemporary design.
From the rich heritage of the Mid-Autumn Festival, our mooncakes are a modern expression of timeless values: unity, gratitude, and celebration. Designed as a bridge between East and West, each mooncake is crafted with care and elegance.
Every element is created to honour the past while embracing the present, from the illustrations to lantern-inspired packaging. Our mission is to honour the cultural richness of the Mid-Autumn, aiming to create a gifting experience that bridges East and West, blending traditional meaning with modern design to bring people together—wherever they are in the world.
Celestial Moon | Brand Identity
Introduction
At Celestial Moon, we believe in the power of tradition to bring people together—across generations, cultures, and continents. Designed as a bridge between East and West, each mooncake is crafted with care and elegance, blending traditional symbolism with contemporary design.
From the rich heritage of the Mid-Autumn Festival, our mooncakes are a modern expression of timeless values: unity, gratitude, and celebration. Designed as a bridge between East and West, each mooncake is crafted with care and elegance.
Every element is created to honour the past while embracing the present, from the illustrations to lantern-inspired packaging. Our mission is to honour the cultural richness of the Mid-Autumn, aiming to create a gifting experience that bridges East and West, blending traditional meaning with modern design to bring people together—wherever they are in the world.
Brand Vision
To reimagine the mooncake as a symbol of shared elegance and meaning—uniting tradition and modernity, East and West—through beautifully crafted packaging that elevates the art of gifting.
Brand Mission
Our mission is to honour the cultural richness of the Mid-Autumn Festival by crafting mooncakes and packaging that embody elegance, symbolism, and connection. We aim to create a gifting experience that bridges East and West, blending traditional meaning with modern design to bring people together—wherever they are in the world.
Primary Colour Palette
Typography
Secondary Colour
Palette - Gold
Gallery
